Ben’s Original™ launches ‘chef stories’ with Chef Marcus Samuelsson

CHICAGO – BEN’S ORIGINAL™ and award-winning Chef Marcus Samuelsson have teamed up to launch the brand’s “My Original Recipe” chef stories debuting September 10, 2021. Complementing the brand’s just-launched global marketing campaign – “Everyone’s Original” – these personal narratives highlight paths to possibility through food and bring to life the brand’s ambition to create a more inclusive and equitable future. The series is available on the BEN’S ORIGINAL USA YouTube channel and across social and media platforms. Marcus Samuelsson is the acclaimed chef behind many restaurants worldwide including Red Rooster Harlem, MARCUS Montreal, Marcus B&P, Red Rooster Overtown and Marcus Fish + Chop House in the Bahamas. He has won multiple James Beard Foundation awards for his work as a chef and host of No Passport Required, his public television series with Vox/Eater. Samuelsson was crowned champion of Top Chef Masters and Chopped All-Stars and was the guest chef for President Obama’s first state dinner. A committed philanthropist, Samuelsson is co-chair of Careers through Culinary Arts Program (C-CAP), which focuses on underserved youth. Author of several cookbooks, in addition to The New York Times bestselling memoir Yes, Chef, Samuelsson also co-produces the annual Harlem EatUp! Festival, which celebrates the food, art, and culture of Harlem. During the COVID-19 pandemic, Samuelsson converted his restaurants Red Rooster Harlem, Marcus B&P in Newark, and Red Rooster Overtown in Miami into community kitchens in partnership with World Central Kitchen, serving over 230,000 meals to those in need. His podcast titled This Moment with Swedish rapper Timbuktu is available on ACAST. His newest cookbook The Rise: Black Cooks and the Soul of American Food is out now. In his “My Original Recipe”, Samuelsson discusses the challenges he faced early in his career, the inspiration and support he received from family and the value of championing the next generation of Black chefs. Along with his interview, Samuelsson prepares his recipe for Crab Fried Rice featuring BEN’S ORIGINAL™ READY RICE™ Jasmine, which can be found here on BensOriginal.com “The Black experience around food and American food is one. You can’t talk about American food without the Black experience. There are cultures in America where a […]

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