• About Us
  • Paper Locations
  • Contact
Hispanic News || Shirley Ann Flower Shop || RS Deer Ranch
April 1, 2023
MEDIA KIT
African American News and Issues
63 °f
Houston
  • National
  • Local
  • Opinion
  • Sports
  • Education
  • Health
  • Politics
  • Announcements
  • Afram TV
  • Events
  • Entertainment
No Result
View All Result
African American News and Issues
  • National
  • Local
  • Opinion
  • Sports
  • Education
  • Health
  • Politics
  • Announcements
  • Afram TV
  • Events
  • Entertainment
No Result
View All Result
African American News and Issues
No Result
View All Result
  • AframNews Media Kit
  • About
  • Paper Locations
Home Food

Ben’s Original™ launches ‘chef stories’ with Chef Marcus Samuelsson

aframnews by aframnews
September 18, 2021
in Food, Food & Drinks
0
Ben’s Original™ launches ‘chef stories’ with Chef Marcus Samuelsson
75
SHARES
1.2k
VIEWS
Share on FacebookShare on Twitter
FacebookTwitterPinterestLinkedIn

CHICAGO – BEN’S ORIGINAL™ and award-winning Chef Marcus Samuelsson have teamed up to launch the brand’s “My Original Recipe” chef stories debuting September 10, 2021. Complementing the brand’s just-launched global marketing campaign – “Everyone’s Original” – these personal narratives highlight paths to possibility through food and bring to life the brand’s ambition to create a more inclusive and equitable future. The series is available on the BEN’S ORIGINAL USA YouTube channel and across social and media platforms.

You might also like

H-E-B NAMES QUEST FOR TEXAS BEST FINALISTS

The Bake – Orange Cran Muffins

Puff Pastry Spoons with Jam and Custard Equal Edible Taste Tasters

Marcus Samuelsson is the acclaimed chef behind many restaurants worldwide including Red Rooster Harlem, MARCUS Montreal, Marcus B&P, Red Rooster Overtown and Marcus Fish + Chop House in the Bahamas. He has won multiple James Beard Foundation awards for his work as a chef and host of No Passport Required, his public television series with Vox/Eater. Samuelsson was crowned champion of Top Chef Masters and Chopped All-Stars and was the guest chef for President Obama’s first state dinner. A committed philanthropist, Samuelsson is co-chair of Careers through Culinary Arts Program (C-CAP), which focuses on underserved youth. Author of several cookbooks, in addition to The New York Times bestselling memoir Yes, Chef, Samuelsson also co-produces the annual Harlem EatUp! Festival, which celebrates the food, art, and culture of Harlem. During the COVID-19 pandemic, Samuelsson converted his restaurants Red Rooster Harlem, Marcus B&P in Newark, and Red Rooster Overtown in Miami into community kitchens in partnership with World Central Kitchen, serving over 230,000 meals to those in need. His podcast titled This Moment with Swedish rapper Timbuktu is available on ACAST. His newest cookbook The Rise: Black Cooks and the Soul of American Food is out now.

In his “My Original Recipe”, Samuelsson discusses the challenges he faced early in his career, the inspiration and support he received from family and the value of championing the next generation of Black chefs. Along with his interview, Samuelsson prepares his recipe for Crab Fried Rice featuring BEN’S ORIGINAL™ READY RICE™ Jasmine, which can be found here on BensOriginal.com

“The Black experience around food and American food is one. You can’t talk about American food without the Black experience. There are cultures in America where a meal is not complete without rice at the table,” said Samuelsson. “My goal in partnering with BEN’S ORIGINAL is to authentically tell my story in the hopes of empowering others to pursue their dreams.”

This fall will continue the “My Original Recipe” series with Chef Nick Wallace. The Mississippi chef will also support the brand’s community efforts in Greenville, Mississippi where BEN’S ORIGINAL rice has been produced for more than 43 years. Wallace recently opened Nissan Café by Nick Wallace at Two Museums Mississippi, and he has been recognized as the best chef in Jackson (his hometown) for the past four years and as the best chef of Mississippi in 2020.

“No family, individual or meal is the same. Everyone has their own unique story to tell and recipe to share,” said Ashley Findlay, Marketing Director, BEN’S ORIGINAL. “BEN’S ORIGINAL is proud to share chefs Marcus Samuelsson’s and Nick Wallace’s stories of achievement, how they discovered their passion, the importance of a diverse food culture and industry and their strong connection to the purpose work of our brand.”

The content series is the latest effort from UniWorld Group (UWG), the longest-standing multicultural advertising and marketing agency in the United States.

BEN’S ORIGINAL brand has committed a total of $4.5 million over the next five years in support of inclusion and equity and to create opportunities that offer everyone a seat at the table. This spring, in partnership with National Urban League and UNCF (United Negro College Fund), BEN’S ORIGINAL brand launched its SEAT AT THE TABLE™ Fund Scholarship for Black students who want to pursue food industry careers; this year’s recipients will be announced this fall. In Greenville, the company recently announced a new partnership with MolinaCares and Kroger Delta Division to bolster its $2.5 million investment focused on improving food access and education throughout the Mississippi Delta.

In July 2021, Mars Food announced a $3.1 million product donation to long-standing national partners including Feeding America® and CARE, as well as a variety of local partners in communities where Mars operates, including in Greenville, Miss. (Hearty Helpings Food Pantry), Chicago (Greater Chicago Food Depository) and Newark (Community FoodBank of New Jersey), to name a few.

The recently announced BEN’S ORIGINAL global marketing campaign – “Everyone’s Original” – is linked with the brand’s ongoing commitment to enhance inclusion and equity in service of its purpose to offer everyone a seat at the table.

The first commercials from the new campaign, called “We’re all original recipes™,” are designed to showcase the ‘ingredients’ that make us who we truly are. The commercials feature a collection of six real families who gather round the table for their favorite meals and show the unique recipes, traditions and interactions that make each family original. The families include a Black nuclear family, a pair of friends, three roommates, a single-parent family, a family who uses sign-language and a multi-generational Pakistani family.

Tags: fooduncle ben's
Share30Tweet19
aframnews

aframnews

Recommended For You

H-E-B NAMES QUEST FOR TEXAS BEST FINALISTS

by aframnews
August 10, 2022
0
H-E-B NAMES QUEST FOR TEXAS BEST FINALISTS

Winners to be Named and $70,000 in Prizes Awarded August 24th at Dallas’ Fair Park SAN ANTONIO – (August 10, 2022) – More than 500 Texans threw their hats into the...

Read more

The Bake – Orange Cran Muffins

by aframnews
February 13, 2022
0
The Bake – Orange Cran Muffins

By: Paris Brown/ NNPA Newswire Contributor Hello and welcome back to The Bake! This week’s bake has to be one of my favorite flavor combos yet- orange and...

Read more

Puff Pastry Spoons with Jam and Custard Equal Edible Taste Tasters

by aframnews
October 17, 2021
0
Puff Pastry Spoons with Jam and Custard Equal Edible Taste Tasters

By: Paris Brown/ NNPA Newswire Contributor Hello and welcome back to the bake!! Today I have a really fun and simple bake to show you. Since it’s officially...

Read more

Change is brewing across the nation

by aframnews
October 10, 2021
0
Change is brewing across the nation

NNPA NEWSWIRE You don’t have to be a barista to enjoy Ben & Jerry’s newest Limited Batch flavor—a cool combination of cold brew coffee ice cream, marshmallow swirls...

Read more

Aunt Kelly’s Cookies providing fresh, old-school flavor to customers

by aframnews
September 26, 2021
0
Aunt Kelly’s Cookies providing fresh, old-school flavor to customers

Many people fondly remember, adore, and revere the old-school packaged cookies that were cravings before and after the lunch bell rang. The taste of chocolate chip or even...

Read more
Next Post

Ben Crump Named to TIME Magazine’s 100 Most Influential People

Latest Articles

Pushing to the top at Manvel

Pushing to the top at Manvel

April 1, 2023
Houston Teach In

Houston Teach In

April 1, 2023
Sunnyside Little League Field Opening

Sunnyside Little League Field Opening

April 1, 2023

NEED PAST ISSUES?

Search our archive of past issues Receive our Latest Updates
* indicates required
  • Local
  • National
  • Community
  • Education
  • Politics
  • COVID-19
  • Entertainment
  • Lifestyle
  • Sports

ARTICLES

  • Local
  • National
  • Community
  • Education
  • Politics
  • COVID-19
  • Entertainment
  • Lifestyle
  • Sports

CONNECT WITH US

  • Home
  • Advertise With Us
  • Contact

OTHER PUBLICATIONS

  • Hispanic News
  • Shirley Ann’s Flower Shop
African American News and Issues

African American News & Issues
6130 Wheatley St
Houston, TX 77091
(713) 692-1892

Subscribe To Our Newsletter

Copyright © 2023. African American News & Issues. All rights reserved. Private Policy | Terms of Use |

No Result
View All Result
  • Home
  • National
  • Local
  • Opinion
  • Sports
  • Education
  • Health
  • Politics
  • Entertainment
  • Announcements
  • Events
  • Afram TV
  • Contact

Copyright © 2023. African American News & Issues. All rights reserved. Private Policy | Terms of Use |

Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?