By: Olivia Salamone
H-E-B grocery store was named the top U.S. Grocery Retailer surpassing stores such as Amazon, Trader Joe’s, and ALDI. e global leader in customer data science, dunnhumby, announced the top retailer in its seventh annual dunnhumby Retailer Preference Index (RPI), according to Business Wire. The RPI is a nationwide study that examines the approximately $1 trillion U.S. grocery market. H-E-B was at the top of the ranking for the third time because the store has “the strongest customer value proposition for the long term,” dunnhumby said in a press release.
“This is due to their superior ability to deliver a combination of better savings and better experience/assortment, supported by time savings through superior digital capabilities,” they added. For the second year in a row, Amazon took second place and Costco took third. The rest of the top ten shops included Market Basket (4), Sam’s Club (5), Wegmans (6), ALDI (7), ShopRite (8), Walmart Neighborhood Market (9), and Walmart (10). “In this year’s RPI, we illuminate how the consumer views the grocery market, and how different retailers are meeting the general population’s needs as well as the needs of different consumer segments,” said dunnhumby’s President of the Americas, Matt O’Grady. The RPI rating process combined financial results with customer perception. The report included the largest 65 retailers in the industry that sell food and non-household items.
Their data came from two different places; Edge Accentual provides dunnhumby with financial statistics, while the consumer data was collected through an annual dunnhumby survey of more than 10,000 American grocery shoppers. WHAT DOES H-E-B DO BETTER? Customers of the top ranked grocery store enjoy this store for multiple reasons. The Texas-based chain is known for its wide aisles, with an 8 to 10 foot clearance being the standard width in high traffic locations, reported Eat is, Not at. e aisle space allows shoppers to browse the shelves without congestion. The store is also known for its Texas pride including Tex-Mex staples and Texas-shaped products.
