In the dynamic world of contemporary sports, only a handful of endeavors have successfully managed to capture the essence of innovation, empowerment, and inclusivity quite like Ice Cube’s Big3 three-on-three basketball league. This league not only revolutionized the approach to playing and enjoying basketball but also carved its legacy as the first Black-owned sports league in America. Exploring the league’s origin, current standing, and the potential impact it might create, makes it abundantly clear that the Big3 league stands as a remarkable milestone in both the realm of sports and the landscape of Black entrepreneurship.
Origin of the Big3 League
The Big3 league was conceived by the iconic rapper and actor, Ice Cube, along with entertainment executive Jeff Kwatinetz. The duo shared a vision of bringing back the nostalgia of 3-on-3 street basketball, a format that resonated deeply with fans. However, the league’s significance transcended nostalgia. Ice Cube and Kwatinetz saw an opportunity to create a league owned and operated by Black individuals, a rarity in the world of professional sports.
The league’s first season began in the summer of 2017, featuring former NBA players showcasing their skills in a condensed, half-court format. The eight-team league toured different cities, merging basketball with entertainment, and attracting a diverse audience. The success of the league’s first season highlighted the appetite for alternative formats in sports and the potential for increased diversity and ownership.
Current Standing of the Big3 League
Since its start, the Big3 league has gained traction and maintained its position as a significant player in the sports world. The league expanded both in terms of the number of teams and the talent pool, featuring not only former NBA stars but also international players and women’s teams. This inclusivity has been one of the league’s strengths, showcasing basketball as a truly universal sport that transcends gender and background.
The Big3 league’s commitment to cultivating an environment of ownership and empowerment has inspired other athletes and entrepreneurs. Its success has paved the way for similar initiatives aimed at increasing diversity in sports ownership and management, challenging the conventional norms of the industry.
Impact on the Future of Sports in America
The Big3 league’s influence extends far beyond the basketball court. As the first Black-owned sports league in America, it has shattered barriers and opened doors for underrepresented communities. The league’s success underscores the fact that diversity and inclusion are not just buzzwords but powerful drivers of innovation and growth.
The Big3 league’s impact on the future of sports in America lies in its ability to inspire change. It has demonstrated that alternative sports formats can captivate audiences and that ownership diversity is not just a distant dream but a tangible reality. This realization has the potential to reshape the sports industry by encouraging a more inclusive approach, not only in terms of ownership but also in fan engagement and player representation.
The league serves as a model for athletes and entertainers who aspire to channel their influence into meaningful business ventures. It stands as a testament to the fact that sports and entertainment are not mutually exclusive but can be seamlessly integrated to create dynamic, fan-centered experiences.
Search our archive of past issues Receive our Latest Updates
October 16, 2023, HOUSTON, TX – Congressional Candidate Amanda Edwards has raised over $1 million in less than 4 months, a substantial sum that helps bolster the frontrunner status of the former At-Large Houston City Council Member in her bid for U.S. Congress. Edwards raised over $433,000 in Q3 of 2023. This strong Q3 report expands on a successful Q2 where Edwards announced just 11 days after declaring her candidacy that she had raised over $600,000. With over $829,000 in cash-on-hand at the end of the September 30th financial reporting period, Edwards proves again that she is the clear frontrunner in the race. “I am beyond grateful for the strong outpouring of support that will help me to win this race and serve the incredible people of the 18th Congressional District,” said Edwards. “We are at a critical juncture in our nation’s trajectory, and we need to send servant leaders to Congress who can deliver the results the community deserves. The strong support from our supporters will help us to cultivate an 18th Congressional District where everyone in it can thrive.” Edwards said. “Amanda understands the challenges that the hard-working folks of the 18th Congressional District face because she has never lost sight of who she is or where she comes from; she was born and raised right here in the 18th Congressional District of Houston,” said Kathryn McNiel, spokesperson for Edwards’ campaign. Edwards has been endorsed by Higher Heights PAC, Collective PAC, Krimson PAC, and the Brady PAC. She has also been supported by Beto O’Rourke, among many others. About Amanda: Amanda is a native Houstonian, attorney and former At-Large Houston City Council Member. Amanda is a graduate of Eisenhower High School in Aldine ISD. Edwards earned a B.A. from Emory University and a J.D. from Harvard Law School. Edwards practiced law at Vinson & Elkins LLP and Bracewell LLP before entering public service. Edwards is a life-long member of St. Monica Catholic Church in Acres Homes. For more information, please visit www.edwardsforhouston.com
As September 13th rolls around, we extend our warmest birthday wishes to the creative powerhouse, Tyler Perry, a man whose indomitable spirit and groundbreaking work have left an indelible mark on the world of entertainment. With his multifaceted talents as an actor, playwright, screenwriter, producer, and director, Tyler Perry has not only entertained but also inspired audiences worldwide, particularly within the African-American community, where his influence and role have been nothing short of powerful. Born in New Orleans, Louisiana, in 1969, Tyler Perry’s journey to stardom was a path riddled with adversity. Raised in a turbulent household, he found refuge in writing, using it as a therapeutic outlet. This period of introspection gave rise to one of his most iconic creations, Madea, a vivacious, no-nonsense grandmother who would later become a beloved figure in Perry’s works, offering a unique blend of humor and profound life lessons. Despite facing numerous challenges, including rejection and financial struggles, Perry’s determination and unwavering belief in his abilities propelled him forward. In 1992, he staged his first play, “I Know I’ve Been Changed,” which, although met with limited success, was a pivotal moment in his career. Unfazed by initial setbacks, Perry continued to hone his craft, and by 1998, he had successfully produced a string of stage plays that showcased his storytelling prowess.
Calling all teenage student-athletes! If you have dreams of playing college soccer and wish to represent an HBCU, the HBCU ID Camp is your golden opportunity. From 8 am to 5 pm on November 11-12, Houston Sports Park will transform into a hub for aspiring male and female soccer players. Coaches from HBCUs across the nation will be present to evaluate, scout, and offer valuable feedback. Moreover, they might even spot the next soccer prodigy to join their collegiate soccer programs. This camp is not just about honing your soccer skills but also a chance to connect with the HBCU soccer community. You’ll learn the ins and outs of what it takes to excel on the field and in the classroom, which is crucial for a college athlete. The HBCU ID Camp is an excellent platform to network with coaches, learn from experienced athletes, and take the first steps toward your college soccer journey. To secure your spot at this incredible event, don’t forget to register [here](insert registration link). Space is limited to 120 participants, so make sure to reserve your place before it’s too late. It’s time to turn your dreams of playing college soccer into a reality.
