Photo credit: Tayo, Jr

Book illustration by Rachel Motley

Entrepreneur, Philanthropist, and Thought Leader Luke Lawal, Jr., best known for founding the social platform HBCU Buzz, a community connected on what’s happening across HBCU campuses around the country, while giving audiences the opportunity to share a common interest, has made a great name for himself. Lawal will add to his legacy the title of author with the release of this financial literacy book RICH BLACK, POOR BLACK. This book tells a story on how to attain and sustain financial stability and create general wealth through the pillars of mental health, physical health, social health, and spiritual health, and serves as a guide for Generation Z.

For many individuals, when they think of generational wealth, they think of “financial assets,” but for Lawal, he considers everything. “When I consider generational wealth, I think of your physical or mental health, your spirit, your purpose, because a lot of times family culture is passed down and for me, when you’re generating wealth, all of those things are included.”

 

There were many things that compelled Lawal to write this book, and one of those things included an interaction with a student about their financial status. He recommended some things this student could do to elevate their financial status, and this student informed him that they were at negative 15 trying to get to zero. Lawal pondered on this thought and how most informational things about money whether it’s a book or a class, they teach you how to go from zero to 100. However, in the Black communities, we lack the fundamentals to even get to zero. “That’s when I realized there was a huge void within the community understanding the foundation of things,” he said. He wanted to create a book that would teach the community that to obtain generational wealth, it is more than just going out to “make money,” and how there are other necessary fundamental components that are needed to generate wealth.

When discussing the importance of generational wealth, Lawal stressed the importance of being financially literate and creating a world that goes beyond financial stability. For Lawal, building a sense of community and knowing where you come from is equally important. He also discussed the need for keeping the Black dollar within our community and making sure our “family is supported outside our direct generational wealth.”

Today, for some individuals it may seem like generational wealth may be out of reach due to inflation and the financial demands of life. However, Lawal made it known that is it “absolutely” possible to achieve generational wealth. He also emphasized that generational wealth is not just one number, but more so about growth. “I think it’s not about trying to say okay, try to reach a million or a billion right now, but more about how do I go from 10,000 to 20,000? How do I go from having a mentor to having five mentors? How do I go from having terrible health habits to focusing on holistic health?” Lawal wants individuals to look at the bigger picture when it comes to generational wealth and not just focused on money. “The opportunities are endless. You could be building your wealth tomorrow by just investing in you and creating that foundation and allowing you to start becoming wealthy.”

For the title of the book, Lawal wanted to show the comparison between rich and poor and he also wanted to demonstrate that through the book cover. Since he is a Gemini and there is a constant struggle between his two personalities, he wanted a cover and title that would reflect that and to “meet people where there are.” He also wanted a title that was community oriented and generational. Lastly, he expressed that the difference between rich and poor sometimes is that visual representation of why you’re doing it.”

Overall, Lawal wants people to shift their mindset when it comes to generational wealth and to understand that it’s more than just the financial piece to it. It’s mentorship, community, and family. It’s everything.

 

 

Latest Articles

NEED PAST ISSUES?

Search our archive of past issues Receive our Latest Updates
 
* indicates required

October 16, 2023, HOUSTON, TX – Congressional Candidate Amanda Edwards has raised over $1 million in less than 4 months, a substantial sum that helps bolster the frontrunner status of the former At-Large Houston City Council Member in her bid for U.S. Congress. Edwards raised over $433,000 in Q3 of 2023. This strong Q3 report expands on a successful Q2 where Edwards announced just 11 days after declaring her candidacy that she had raised over $600,000. With over $829,000 in cash-on-hand at the end of the September 30th financial reporting period, Edwards proves again that she is the clear frontrunner in the race. “I am beyond grateful for the strong outpouring of support that will help me to win this race and serve the incredible people of the 18th Congressional District,” said Edwards. “We are at a critical juncture in our nation’s trajectory, and we need to send servant leaders to Congress who can deliver the results the community deserves. The strong support from our supporters will help us to cultivate an 18th Congressional District where everyone in it can thrive.” Edwards said. “Amanda understands the challenges that the hard-working folks of the 18th Congressional District face because she has never lost sight of who she is or where she comes from; she was born and raised right here in the 18th Congressional District of Houston,” said Kathryn McNiel, spokesperson for Edwards’ campaign. Edwards has been endorsed by Higher Heights PAC, Collective PAC, Krimson PAC, and the Brady PAC. She has also been supported by Beto O’Rourke, among many others. About Amanda: Amanda is a native Houstonian, attorney and former At-Large Houston City Council Member. Amanda is a graduate of Eisenhower High School in Aldine ISD. Edwards earned a B.A. from Emory University and a J.D. from Harvard Law School. Edwards practiced law at Vinson & Elkins LLP and Bracewell LLP before entering public service. Edwards is a life-long member of St. Monica Catholic Church in Acres Homes. For more information, please visit www.edwardsforhouston.com

As September 13th rolls around, we extend our warmest birthday wishes to the creative powerhouse, Tyler Perry, a man whose indomitable spirit and groundbreaking work have left an indelible mark on the world of entertainment. With his multifaceted talents as an actor, playwright, screenwriter, producer, and director, Tyler Perry has not only entertained but also inspired audiences worldwide, particularly within the African-American community, where his influence and role have been nothing short of powerful. Born in New Orleans, Louisiana, in 1969, Tyler Perry’s journey to stardom was a path riddled with adversity. Raised in a turbulent household, he found refuge in writing, using it as a therapeutic outlet. This period of introspection gave rise to one of his most iconic creations, Madea, a vivacious, no-nonsense grandmother who would later become a beloved figure in Perry’s works, offering a unique blend of humor and profound life lessons. Despite facing numerous challenges, including rejection and financial struggles, Perry’s determination and unwavering belief in his abilities propelled him forward. In 1992, he staged his first play, “I Know I’ve Been Changed,” which, although met with limited success, was a pivotal moment in his career. Unfazed by initial setbacks, Perry continued to hone his craft, and by 1998, he had successfully produced a string of stage plays that showcased his storytelling prowess.

Calling all teenage student-athletes! If you have dreams of playing college soccer and wish to represent an HBCU, the HBCU ID Camp is your golden opportunity. From 8 am to 5 pm on November 11-12, Houston Sports Park will transform into a hub for aspiring male and female soccer players. Coaches from HBCUs across the nation will be present to evaluate, scout, and offer valuable feedback. Moreover, they might even spot the next soccer prodigy to join their collegiate soccer programs. This camp is not just about honing your soccer skills but also a chance to connect with the HBCU soccer community. You’ll learn the ins and outs of what it takes to excel on the field and in the classroom, which is crucial for a college athlete. The HBCU ID Camp is an excellent platform to network with coaches, learn from experienced athletes, and take the first steps toward your college soccer journey. To secure your spot at this incredible event, don’t forget to register [here](insert registration link). Space is limited to 120 participants, so make sure to reserve your place before it’s too late. It’s time to turn your dreams of playing college soccer into a reality.

Scroll to Top
Search