[Photo: HEB]
Please help us spread the word – submissions for the 2026 H-E-B Quest for Texas Best H-E-B will close Wednesday, April 22nd. Qualified participants will compete for a combined $100,000 in cash prizes and the opportunity to feature their product on H-E-B shelves across the state.
- This popular contest for entrepreneurs has discovered more than 1,000 unique products throughout the Lone Star State over the last decade – from cookies, coffees to empanadas, pickles, and pho, to salsas, spices, and everything in between.
- Over the years, H-E-B has reviewed over 7,000 samples of the most creative Texas-made products and awarded nearly $3 million in prize money complemented by marketing, mentoring, and supplemental support.
- The panel of judges will determine the top four winning products and award $50,000 to the Grand Prize winner, the title of “Texas Best,” and placement on store shelves; $25,000 to the first-place winner; $15,000 to the second-place winner; and $10,000 to the third-place winner in October in San Antonio.
- To prepare for Quest, participants will have the opportunity to visit with H-E-B Sourcing leaders about information sessions March 18, April 8, April 15, and April 21. Registration is required.
- Visit heb.com/quest to register to enter your creation in the competition.
