July 8, 2025

HISD Enrollment Drops—Marketing Won’t Fix Community Distrust

Despite academic reforms and boosts in standardized testing, Houston ISD faces massive enrollment decline—7,400 fewer students in 2024–25 and another estimated drop of 6,800—triggering a $2.25 million marketing campaign.

But critics say the real issue is broken trust, not branding. Investigating how top-down decisions—like library overhauls and discipline shifts—have impacted neighborhood confidence will resonate deeply with families and community advocates.

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