T-Boz + Gilead Launch “So We PrEP” to Champion HIV Prevention in Dallas’ Black Communities

 Tionne “T-Boz” Watkins partnered with Gilead to release “So We PrEP”—a reimagined version of an iconic 90’s track, transformed into an anthem for Black joy, sexual empowerment, and HIV prevention.  WATCH: https://youtu.be/tfzxkfmWgoE

“So We PrEP” is the centerpiece of Gilead’s Care for the Culture campaign (https://www.carefortheculture.com/), a movement designed to spark honest, empowering conversations about sexual health in [CITY]’s Black community, where HIV’s impact remains disproportionately high.

Why this story matters now:

• Only 14% of PrEP users are Black, despite Black people accounting for 42% of new HIV diagnoses
• Meanwhile, 64% of PrEP users are White, who represent just 25% of new cases
• Black women face staggering disparities: they account for half of all new HIV diagnoses among women while comprising only 13% of the U.S. female population
• Dallas-specific: According to AIDSVu, in 2023, 21,649 people lived in Atlanta with HIV. The city’s Black community accounts for 42.5% of those cases, despite being just 49% of the population

The campaign challenges stigma and reframes HIV prevention as empowerment. By leveraging T-Boz’s cultural influence and a beloved classic, it meets communities where they are with a message of love and truth.

[Photo: YouTube]